Selected work

Afida

Custom-built B2B e-commerce platform for an eco-friendly packaging brand. The stack pairs Rails 8 with Hotwire on the front and Postgres behind, Stripe Checkout for hosted payments with three shipping options and automatic UK VAT, scheduled reorders with a review-before-charge flow, a branded-product configurator with design uploads and quantity tiers, free-sample requests for lead capture, and a live Google Merchant XML feed. Used daily by 500+ UK hospitality and food businesses including the Mandarin Oriental, Marriott and Hawksmoor.